As we kicked off 2020, we embarked on a journey that would refresh our brand to honor the organization's maturity while keeping our friendly voice and the accessibility inherent in our core ideology: All the Arts for All of Us. We started our process in February with a renewed color palette that reflects the colors of Cape Cod with a modern twist. The jewel-tone palette represents the Cultural Center as a jewel within the community, something we have heard from so many of you, our supporters, and biggest fans. We have moved to a deep peacock blue that you will see throughout our campus way-finding signage, stationery, and new website. To build out a palette that represents our brand's personality, we brought in a teal reminiscent of our beautiful waters, a yellow that reminds us of sunrise, burgundy depicting a favorite seafood, lobster. We rounded out the palette with a marsh green and deep hydrangea purple. We paired down and simplified our font collection to make our materials more comfortable to read and incorporated those into the logo, which now always includes our tagline. As more people search for content on social media, we now create unique artwork for each offering at the Center, applying our new color palette to different subjects or types of content to create a subconscious road map to ease your navigation. As progress is often led by necessity, we realized we needed a suite of iconography to make our content more accessible. You have probably noticed the icons in THE WEEKLY MUSE. These will be incorporated throughout our collateral, both printed and digital. And, drum roll, please—we heard you—we need a better experience through our website! We have completely redesigned our web experience and will be launching a beta version before the end of September. The new website will bring all of our brand elements together into a modern, easy-to-use platform, providing you with content you want and a powerful assistant to help you stay connected with us into the future. Because you are at the heart of this work, we will need your feedback. So, after the launch, browse the website—click, scroll, and play through the news pages and the classes, browse the art galleries and blog posts, explore the education offerings and upcoming live events—and tell us what you think! With your help, we'll keep on developing while always working to fulfill our mission of serving the entire Cape Cod community and visitors to the area by offering instruction, entertainment, and exhibition in the visual, literary, and performing arts.
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